Welcome to the Communications Junkies blog. Where savvy communicators go to hang out with other savvy communicators. Or, at least that’s what we’re hoping is going to happen.
We’re Casey and Rachel. We met a few years ago through our jobs as the Director of Marketing and Communications at the Michigan Electric Cooperative Association and the Member Relations Manager at Cherryland Electric Cooperative in Grawn, MI.
What started as two colleagues working together evolved into two co-op communications junkies with a shared goal – making electric co-op communications more strategic, and by extension, more savvy.
We know enough to know what we don’t know. So, we hope this becomes a community of engaged co-op communicators who we can learn from and who learn from each other.
Thanks for joining us. We’re glad you’re here.
Learn about our first major strategic project together — measuring member loyalty — here.