FOR THE LOVE OF CO-OP COMMUNICATIONS
We’re Casey and Rachel. We met a few years ago through our jobs as the Director of Communications & Marketing at the Michigan Electric Cooperative Association and the Member Relations Manager at Cherryland Electric Cooperative in Grawn, MI.
What started as two colleagues working together evolved into two co-op communications junkies with a shared goal – making electric co-op communications more strategic, and by extension, more savvy.
We know enough to know what we don’t know. So, we hope this becomes a community of engaged co-op communicators who we can learn from and who learn from each other.
Learn about our first major strategic project together — measuring member loyalty — here.